Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies

by Bill Greeves and Ines Mergel

Stocked with real-life examples and case studies, this book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1118109937
• ISBN13: 9781118109939
• Release Date: November 2012
• Publisher: Jossey-Bass
• Length: 201 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.6" x 6.9" x 9.1"