Social Media Audits: Achieving Deep Impact Without Sacrificing the Bottom Line

by Urs Gattiker

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three...

• Format: Paperback
• Language: English
• ISBN: 1843347458
• ISBN13: 9781843347453
• Release Date: April 2014
• Publisher: Chandos Publishing
• Length: 310 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"