Social Media and Strategic Communications

by John Allen Hendricks

Book Overview

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

• Format: Hardcover
• Language: English
• ISBN: 1137287047
• ISBN13: 9781137287045
• Release Date: May 2013
• Publisher: Palgrave MacMillan
• Length: 238 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 5.7" x 8.6"