Social Marketing: New Imperative for Public Health

By Richard K. Manoff

Book Overview

Drawing on 20 years of experience in the U.S. and the Third World, Manoff presents ways in which modern marketing methods can be applied to problems of public health and nutrition practices. He... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0030070139
• ISBN13: 9780030070136
• Release Date: January 1985
• Publisher: Praeger Publishers Inc.,U.S.
• Length: 293 Pages
• Weight: 1.01 lbs.