Social Marketing: Advances in Research and Theory

by Walter W. Wymer Jr.

Learn what marketing practices can positively impact behavior

The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption...

• Format: Hardcover
• Language: English
• ISBN: 0789029650
• ISBN13: 9780789029652
• Release Date: September 2007
• Publisher: Routledge
• Length: 184 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.7" x 6.3" x 8.7"