So, You Think You Want To Go Into Business

By Brendan Poulton

So, You Think You Want To Go Into Business Maybe You Need To Think Again is an honest and practical guide for anyone considering starting a business or already struggling in one.

Drawing on over 45 years of real world experience, Brendan Poulton exposes the harsh realities behind small business failure and explains why enthusiasm alone is not enough. Through personal stories and psychological insight, he shows how poor decision making, emotional thinking, and lack of preparation quietly destroy businesses every day.

This book challenges common assumptions and encourages a smarter approach built on one simple principle

Listen. Learn. Grow. Earn.

It is not a step by step manual. It is a mindset shift designed to help you make better decisions before risking your money, time, and wellbeing.

If you are thinking about going into business, this book could save you from becoming another statistic.

• Format: Hardcover
• Language: English
• ISBN: 192365571X
• ISBN13: 9781923655713
• Release Date: May 2026
• Publisher: Australian Book Publishers
• Length: 210 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"