So Clean: Lord Leverhulme, Soap and Civilization

by Brian Lewis

Book Overview

This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. So clean places Lever squarely in his social and cultural context and is fully informed by recent historical scholarship, using him as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications...

• Format: Paperback
• Language: English
• ISBN: 0719089131
• ISBN13: 9780719089138
• Release Date: October 2012
• Publisher: Manchester University Press
• Length: 256 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"