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Paperback So Clean: Lord Leverhulme, Soap and Civilization Book

ISBN: 0719089131

ISBN13: 9780719089138

So Clean: Lord Leverhulme, Soap and Civilization

This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. So clean places Lever squarely in his social and cultural context and is fully informed by recent historical scholarship, using him as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications...

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Format: Paperback

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