Smart Decisions grew out of a series of conversations between journalist Mart n Exp sito and sixteen leading professionals from the worlds of business, communication, technology, leadership, defence, culture, and innovation. Drawing on their experiences, the author offers a practical and deeply human reflection on how we make decisions.
We all make decisions every day. Some have little consequence. Others can transform a company, a career, or even a life. But what happens when we do not have all the information? What role do intuition, experience, data, and culture play? How do people who must decide under pressure deal with uncertainty?
This is not a book of magic formulas. It is a book that invites you to reflect on how decisions are made: through data, by seeking advice from those around you, by trusting your intuition...
So, how do you decide?