Smart Brevity: The Power of Saying More with Less

by Roy Schwartz, Jim Vandehei, Mike Allen

Book Overview

You're wasting your reader's time. Here's how to change, in just six words: Brevity is confidence. Length is fear.

This guiding principle turned first Politico and then Axios into hugely influential media companies. It's also in the dna of Smart Brevity(TM), the Axios spin-off that teaches Fortune 500 companies, organizations, professional writers and other individuals how to get their message heard. Now they've distilled their lessons...

• Format: Hardcover
• Language: English
• ISBN: 1523516976
• ISBN13: 9781523516971
• Release Date: September 2022
• Publisher: Workman Publishing
• Length: 224 Pages
• Weight: 0.84 lbs.
• Dimensions: 1.0" x 5.6" x 8.1"