Small retailers financial sustainability tactics

By: S. Miyashiro, Eric

Small retail business owners who lack an understanding of proper financial sustainability strategies often struggle with business success. Grounded in resource-based based view theory, the purpose of this qualitative multiple-case study was to explore the financial sustainability strategies some small retail business owners used to sustain their businesses for the first 5 years or longer. The participants consisted of five small retail business owners in New York. The data were collected using six semi structured interview questions and cash flow statements.

• Format: Paperback
• Language: English
• ISBN: 9368805806
• ISBN13: 9789368805809
• Release Date: September 2023
• Publisher: Mehta Publishers
• Length: 94 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"