Small Business Guide to Brand Management provides explanations on what Brand Management is and how you position your brand in your market. It guides you through the process of developing key messages and controlling the use of your brand in your business. This book is aimed at small businesses or start-up and is a step-by-step guide on "how to do it". So now you can work on your businesss brand when and where you want yourself.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $20. ThriftBooks.com. Read more. Spend less.