The Signs of our Time

By J. Fisher Solomon

Every day we are bombarded with hundreds of symbols and covert messages that influence the way we spend. In this book, Solomon shows how to recognize these symbols and, in the process, learn the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0874774799
• ISBN13: 9780874774795
• Release Date: September 1988
• Publisher: Tarcher
• Length: 244 Pages
• Weight: 1.00 lbs.
• Dimensions: 20.0" x 20.0" x 20.0"

Customer Reviews

Sign of the Times

Book was shipped very fast and in good condition. I had needed it for an assignment in a class and asked if I could get it sooner. This worked out great for me. Thank you very much.

Jack's book is a tool with which to see through our culture.

Dr. Solomon brings the esoteric academics of semiotics to pop-culture. Jack, a noted semiotician and beloved English professor at CSUN, discusses the language necessary for a culture to become self-aware and in this sense is a nice follow up to Edward T. Hall's _Beyond Culture_. Jack, always erudite yet undaunting, tells in merciful language how we are victims of our particular culture until we can understand its codings in advertising. Decode these signs, resist culture, and defend yourself, says Jack the semiotics guru!