Short Introduction to Strategic Management

by Torben Juul Andersen

Book Overview

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations...

• Format: Paperback
• Language: English
• ISBN: 0521644410
• ISBN13: 9781107671355
• Release Date: January 1
• Publisher: Cambridge University Press
• Length: 311 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 5.4" x 8.4"