English has nine words for a flatterer and none for a friend who notices you. This book explains why, borrows a Turkish word to fill the gap, and then builds an entire science on top of it: a fourth faculty of the soul, a circulation system with pipes and valves, a fungus that blocks it, a diagnostic test, and an Institute to certify the whole thing. None of the science is real. The problem underneath it is. A satire about the cheapest thing you can give another person, and why almost nobody gives it.
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