Seven Strategies of Master Negotiators

by Bradley C. McRae

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• Format: Paperback
• Language: English
• ISBN: 0070898871
• ISBN13: 9780070898875
• Release Date: January 2002
• Publisher: McGraw-Hill
• Weight: 0.90 lbs.

Customer Reviews

"Master negotiations for life"

McRae's book is clearly organized and does an outstanding job of achieving its objectives. (Oh, and it's easy and fun to read, too.) It focuses on why and how to develop a strong behavioral skill set that will naturally produce outstanding results for you. Its emphasis on organization, process, and behavior is reinforced by the exercises, worksheets, and examples throughout the book help the reader easily apply the material. Brad systematically introduces and thoroughly covers the seven strategies: 1. Build the Future with Creative Solutions 2. Come to the Table Incredibly Well-Prepared 3. Create and Claim Maximum Value 4. Understand Negotiating Styles 5. Master the Negotiation Process 6. Build Strategic Alliances 7. Become a Life-Long Learner The "Seven Steps to Create and Claim Maximum Value" (pp. 82-105) and the "Twelve Guidelines to Improve the Negotiation Process" (pp. 151-168) are just two examples of the concrete, detailed instruction found in this book. Six diverse case studies, introduced throughout the book, provide vivid examples of how these action tools apply to a wide array of situations and, thus, how this book is valuable for so many different people. Brad offers this idea in the introduction, when he explains how this material is so relevant to parenting. So, even if you're a stay-at-home mom or dad who never sets foot in the "business world," you'll benefit greatly from this book!

Great real world tips

Finally - a roadmap of negotiating that reveals the techniques used by real world negotiators! This doesn't contain the pie-in-the-sky theories I've read in so many other books. Instead, McRae focuses on practical strategies that have proven results. Well worth the read!