Seven Steps to Freedom II: How to Escape the American Rat Race

by Benjamin D. Suarez

7 Steps to Freedom II: How to Escape the American Rat Race [Hardcover] Benjamin D Suarez (Author) This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1884889018
• ISBN13: 9781884889011
• Release Date: January 1995
• Publisher: Suarez Corporation Industries
• Length: 651 Pages
• Weight: 1.75 lbs.

Customer Reviews

accurate manual for the mail order business

Ben Suarez is a political bully and he has his reasons. He knows an awful lot about running a business. He has had a lot of run-ins with the government and he spends a lot of money on personal vendettas to get government employees fired. He describes some of these in his book. I find him a bit agro/paranoid - perhaps justifiably so. When he started to make quite a lot of money with his business he became, like Joe Sugarman, a target for bureucratic scrutiny and attack. It's a good book. It describes a mail order business in detail. It's not really a copywriting book - it's more like how you find or invent a product and bring it to market.

A goldmine for copywriters and direct response entrepreneurs

Ben Suarez has written the best "how to" book for anyone wanting to start and build a sucessful mail order or direct response business. Suarez reveals many step-by-step formulas for selecting products, testing the market for a new product idea, writing great ads and direct mail letters, and so much more. This is an incredible book! Suarez used to have a job, then went to work for Gary Halbert in the early 1970s. He took what he learned from Halbert and started his own company...which he has grown to over $120,000,000 in annual sales. He is a great teacher as well. Very methodical. Very thorough. If you want to study one of the best copyriters and business builders of our time, you must study this book.

An excellent "must read" for starting a mail-order business

Benjamin D. Suarez will take you through the Steps needed to Develop Your Master Plan for Success, Assemble a Net Profit Generation System, Set Up the NPGS Financial Policy, Operating Systems Procedures, Secure and Organize Your Human Resources, Secure and Organize Your Assets, and Establish a proven Defense Program. This book is filled with the most valuable information on each subject presented that you can really use.

An excellent "must read" for starting a mail-order business

Benjamin D. Suarez will take you through the Steps needed to Develop Your Master Plan for Success, Assemble a Net Profit Generation System, Set Up the NPGS Financial Policy, Operating Systems Procedures, Secure and Organize Your Human Resources, Secure and Organize Your Assets, and Establish a proven Defense Program. This book is filled with the most valuable information on each subject presented that you can really use.