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Business & Investing Books > Marketing & Sales Books > Services Marketing
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Services Marketing 0471180343 Book Cover

Services Marketing

By and
Edition Description

This practical guide is the first to take a behavioral/managerial approach to one of the fastest-growing fields in marketing: services marketing In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international...

Edition Details
Format:Paperback
Language:English
ISBN:0471180343
Format: Paperback
Condition:
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