Services Marketing

by William Chitty, Steven D'Alessandro, Andrew Hughes, et al.

Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from global...

• Format: Paperback
• Language: English
• ISBN: 0190303166
• ISBN13: 9780190303167
• Release Date: September 2019
• Publisher: Oxford University Press, USA
• Length: 496 Pages
• Weight: 2.20 lbs.
• Dimensions: 0.8" x 8.0" x 9.7"