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Services Marketing Issues in Emerging Economies
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Services Marketing Issues in Emerging Economies 9811587892 Book Cover

Services Marketing Issues in Emerging Economies

Edition Description

Servicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting.- Designing the Service Experience for Online Shoppers in Emerging Economies.- Service Issues affecting Consumer Behaviour towards E-commerce Purchases in India.- E-Servicescape...

Edition Details
Format:Paperback
Language:English
ISBN:9811587892
Format: Paperback
Condition:
$
169.99
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