Services Marketing Issues in Emerging Economies

Servicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting.- Designing the Service Experience for Online Shoppers in Emerging Economies.- Service Issues affecting Consumer Behaviour towards E-commerce Purchases in India.- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications.- Institutional Arrangements and Inter-Organizational Governance in Service Companies.- Distribution Service Issues in Emerging Rural Markets With Special Reference to India.- Marketing-Mix and Customer Loyalty in Services Marketing.

• Format: Paperback
• Language: English
• ISBN: 9811587892
• ISBN13: 9789811587894
• Release Date: February 2022
• Publisher: Springer
• Length: 195 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"