Service Management: An Integrated Approach

By Bart Van Looy, Paul Gemmel, Roland Van Dierdonck

Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.

This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy.

Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.

Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students

• Format: Paperback
• Language: English
• ISBN: 027373203X
• ISBN13: 9780273732037
• Release Date: March 2013
• Publisher: Presidio Pr
• Length: 505 Pages
• Weight: 2.25 lbs.
• Dimensions: 9.5" x 1.3" x 7.5"