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Service Marketing Communications
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Service Marketing Communications 1944659218 Book Cover

Service Marketing Communications

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Edition Description

Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service...

Edition Details
Format:Paperback
Language:English
ISBN:1944659218
Format: Paperback
Condition:
$
14.07
50 Available
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