SEO and SEM Guide to Getting Found Online

By Juliet Galliano

Get found on Google without hiring an agency or learning to speak fluent marketing.

SEO & SEM Made Simple is a practical, jargon-free guide written for the person who runs the business, not the person who runs the ad account. If you have ever nodded along while someone explained "search visibility" and quietly hoped they would stop, this book was written for you.

Inside you will learn how search engines really decide what ranks, how to research keywords your actual customers are searching, and how to structure pages so both people and Google understand them. You will get a full walkthrough of local SEO, including the Google Business Profile moves that most small businesses leave on the table, and a complete introduction to paid search: the Google Ads auction, match types, ad copy that converts, landing pages that respect your budget, and the handful of metrics that actually tell you whether it is working.

Every chapter ends with specific actions instead of theory. The book wraps up with a sequenced 90-day plan, an SEO audit checklist, a campaign launch checklist, a 12-month content calendar, and a curated list of free tools that cover everything a small business needs.

No fluff, no gatekeeping, no guaranteed-first-page nonsense. Just the underlying logic of how search works, explained clearly enough to stay useful even as the interfaces change. Perfect for local business owners, solopreneurs, freelancers, and anyone who wants to understand what they are paying for before they pay for it.

• Format: Paperback
• Language: English
• ISBN: B0H7C5SVLM
• ISBN13: 9798185194478
• Release Date: July 2026
• Publisher: Independently Published
• Length: 60 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"