Send Em One White Sock and 66 Other Outrageously Simple (Yet Proven) Ideas for Building Your Business or Brand

by Stan Rapp and Thomas L. Collins

Book Overview

Best-selling authors Stan Rapp and Thomas L. Collins reveal 66 of the best marketing ideas of all time -- each designed to make greater brand identity and market share a reality. Fans of the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070526680
• ISBN13: 9780070526686
• Release Date: March 1998
• Publisher: McGraw-Hill Companies
• Length: 222 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.9" x 5.6" x 8.4"

Customer Reviews

Simple, Practical - Profitable!

This is the first Rapp / Collins book I read and I found the book delivers what it promises - simple, obvious, practical ideas to improve business. It comes in short chapters which focuses on 1 point, so it's really easy to absorb and think about. Yes, of course you can read the content of the book and find out what these 66 ideas are but it's worth reading (not that difficult to absorb) to get a deeper understand of how the ideas are applied. It's a ready reference that you would want on your bookself or better yet in your drawer so that your boss won't find out where you got your fantastic idea from. It's worth it.