Having the ability to sell oneself is of vital importance, especially in today's tough times. The 'pie' has shrunk, but more and more individuals are striving to earn a slice; universities and colleges churn out graduates, but job-candidates consistently outnumber positions vacant; would-be entrepreneurs are flocking to the cities, but few are adequately equipped with the life-skills required to succeed and prosper. What's needed is an edge over one's competitors, be it in a job interview or vying with the sales reps of rival companies or creating a market share for one's own start-up business. This book reveals how to acquire that advantage, and the formula is laid out in straightforward, easy to follow steps born of the author's own experience that spans almost half a century.
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