Selling Today: Building Quality Partnerships/Book and Disk

By Gerald L. Manning, Barry L. Reece, Manning; Reece; Mackenzie, et al.

Book Overview

Continuing to mirror the changing nature of personal selling in America, this study focuses on the principles and practices used by individuals who achieved long-term success. It emphasizes the value of high quality, long-term relationships that yield repeat business and referrals. The study contains many examples from successful smaller, marketing-oriented businesses and covers information and exercises on sales force automation (SFA).

• Format: Hardcover
• Language: English
• ISBN: 0205164463
• ISBN13: 9780205164462
• Release Date: January 1995
• Publisher: Prentice Hall College Division
• Length: 582 Pages
• Weight: 2.66 lbs.
• Dimensions: 10.5" x 1.0" x 8.3"