Selling Jesus

By Douglas D. Webster

It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting ""felt needs."" But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.

• Format: Paperback
• Language: English
• ISBN: 1606088874
• ISBN13: 9781606088876
• Release Date: August 2009
• Publisher: Wipf & Stock Publishers
• Length: 166 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 5.4" x 8.4"

Customer Reviews

Keep Yeast out of the Dough!

Webster exposes CG as marketing the church, which it is. It has a great function in commerce, but not in church.Webster does not just criticize, but suggests return to traditional Christian response to anti-Christian culture, God's Word and worship.