In this wide-ranging and strikingly original book, William Swann not only dissects the mistaken assumptions that underlie current self-esteem programmes, but also incisively analyses the nature of... This description may be from another edition of this product.
Swan is a professor at University of Texas in Austin. His book deals (in better detail then I've seen anywhere)with how we fail to gain self-esteem in the first place and how hard it is to learn it later. He doesn't offer a three point program for caring about yourself. In fact, his findings seem to say that people without self-esteem have had a hard life. He feels they develop a comfort zone that doesn't include good things or good people. He says this because that is what his research shows and research isn't a word that many self-help books ever use.
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