Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business

by Kay-Yut Chen and Marina Krakovsky

Book Overview

Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591843545
• ISBN13: 9781591843542
• Release Date: September 2010
• Publisher: Portfolio
• Length: 246 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.6" x 9.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher