Search Analytics for Your Site

By Louis Rosenfeld

Book Overview

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

• Format: Paperback
• Language: English
• ISBN: 1933820209
• ISBN13: 9781933820200
• Release Date: July 2011
• Publisher: Rosenfeld Media
• Length: 224 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"