Scriptwriting for High-Impact Videos: Imaginative approaches to delivering factual information

by John Morley

Book Overview

Whether you're just starting out or firmly entrenched in the field of informational video, you'll find this exciting new edition a scriptwriter's bible filled with stimulating examples and thought-provoking questions to unleash your creativity. You'll learn how to turn ideas into high-impact scripts-for corporate, medical, religious educational, and government videos. You'll be given a systematic, step-by-step approach to the creative process that...

• Format: Paperback
• Language: English
• ISBN: 0595449387
• ISBN13: 9780595449385
• Release Date: February 2008
• Publisher: iUniverse
• Length: 326 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"

Customer Reviews

An academic reference book

Scriptwriting for High-Impact Videos: Imaginative approaches to delivering factual information This book is more about how to convey thoughts and images, than about the mechanics of scriptwriting. If I am mistaken, please refresh my memory, since I have sent my copy of this book onward. As the description says: it is about "delivering factual infomation." And, it lives up to its description. It is no doubt a solid reference for business, technical, and academic scriptwriting applications.

The definitive textbook for corporate video writing

Using Morley's book and his MS Word formatting templates, I have been able to make a great living the past 12 years writing and producing videos. This is the perfect textbook on the subject: like his scripts, its tightly written, with a strong structure and a wealth of detail where it is needed most, all in an entertaining style. The examples really make sense, the guides on research, treatments, and pitching alone are worth the price. Order the MS Word templates with the book, they are worth it in time and money saved. If you work in an organization without creative writers, and you need a script forged, buy this book and become a god in the office. I love you, man!;-) A great companion to this work is Donna Matrazzo's Corporate Scriptwriting Book, a Step-by-Step Guide.

I like it; I wrote it.

Here are lessons learned from two decades of writing for a living. All of the concepts presented have stood the test of demanding clients and unforgiving deadlines. All of the ideas are supported by examples taken from the several hundred scripts the author has written and sold.More than a book on writing, this steps you through an entire process for managing clients, organizing research, developing a creative approach, word-smithing the finished script and surviving in the food chain. Two case studies (sales training and orientation) lend continuity throughout and show how each step of the process works within a real-world context. The appendix includes completed scripts for both case studies, a creative treatment for the orientation case study and a list of research questions. The questions alone have generated many enthusiastic comments from writers who modify and use them as an agenda for client input meetings. These writers credit the questions with saving time and enhancing their professionalism.