


The Science of Marketing By Mail is a comprehensive guide to direct mail marketing written by Homer J. Buckley. The book covers all aspects of direct mail marketing, from creating effective mailing lists to designing compelling advertisements and measuring the success of a campaign...

""The Science of Marketing By Mail"" is a comprehensive guide to the principles and practices of direct mail marketing. Written by marketing expert Homer J. Buckley, this book offers practical advice on how to create effective direct mail campaigns that generate results. The...


