Science of Marketing By Mail

By Homer J. Buckley

Book Overview

""The Science of Marketing By Mail"" is a comprehensive guide to the principles and practices of direct mail marketing. Written by marketing expert Homer J. Buckley, this book offers practical advice... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0766161277
• ISBN13: 9780766161276
• Release Date: June 2003
• Publisher: Kessinger Publishing
• Length: 344 Pages
• Weight: 1.71 lbs.
• Dimensions: 0.7" x 8.3" x 11.0"