Scaling Methods

by Shuqiang Zhang, Gerald A Knezek, Peter Dunn-Rankin, et al.

Scaling Methods is written for professionals in the behavioral sciences who analyze data that results from subjective responses. Other books on scaling attitudes or measuring perceptions focus on the psychometrician's view of measurement. This book focuses on the users' view by concentrating on effective ways to analyze data rather than the mathematical details of how each program works. The methods included handle the majority of data analysis...

• Format: Paperback
• Language: English
• ISBN: 0805818022
• ISBN13: 9780805818024
• Release Date: July 2004
• Publisher: Psychology Press
• Length: 240 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.6" x 8.6" x 11.0"