Say It and Live It: The 50 Corporate Mission Statements that Hit the Mark

by Patricia Jones and Larry Kahaner

Book Overview

Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements -- the most powerful and popular managerial tool in business today. A corporate... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0385476302
• ISBN13: 9780385476300
• Release Date: April 1995
• Publisher: Crown Publishing Group (NY)
• Length: 284 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.7" x 6.0" x 9.1"

Customer Reviews

Fascinating and informative business book

Say It and Live It goes beyond mere words and offers cases studies about companies that have produced and used mission statements to further their own goals, produce more profits and beat the competition. The authors show in step by step fashion how your company can craft a mission statement that really works. This is an excellent, readable book that delivers on what it promises.I highly recommend it. Say It and Live It is a book you'll want to read twice -- maybe three times!