Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer

By Richard L. Oliver

Book Overview

Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.

• Format: Hardcover
• Language: English
• ISBN: 0765617706
• ISBN13: 9780765617705
• Release Date: February 2010
• Publisher: Routledge
• Length: 544 Pages
• Weight: 3.10 lbs.
• Dimensions: 1.3" x 6.9" x 10.1"