Satellite Marketing: Using Social Media to Create Engagement

By Kevin Popovic

Dispelling many of the myths surrounding social media, Satellite Marketing outlines a proven process for creating an actionable strategic plan based on measurable goals. It provides readers with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. The book explains why successful marketing has evolved from product-centric to customer-centric and also presents valuable lessons learned from established communications channels that apply to social media. The book is written by Kevin Popovic, named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.

• Format: Paperback
• Language: English
• ISBN: 1482256142
• ISBN13: 9781482256147
• Release Date: May 2016
• Publisher: Productivity Press
• Length: 248 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 6.9" x 9.9"