Sales Talk: How to Power Up Sales Through Verbal Mastery

by Len Serafino

The key to successful sales is in the medium and going back to the basics -- talking, writing, and nonverbal communication. Sales Talk is a complete program designed to improve communication skills... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1580628516
• ISBN13: 9781580628518
• Release Date: July 2003
• Publisher: Adams Media Corporation
• Length: 208 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.7" x 5.6" x 8.4"

Customer Reviews

Great hands-on book for experienced and novice sales person

I was looking for a sales training book for my sales staff- which includes highly experienced sales people as well as some who have great potential but have not yet realized that "no" is a good word. This book has something to say and teach all levels of sales professionals. And it teaches it in a way that conveys the author's full understanding of how difficult and how wonderful the job of selling can be.

Highly Recommended!

Most books about sales are written by people who have not sold anything in the past decade except their sales courses and their sales books. Few sales book authors have recent experience selling something concrete to the real world. This manual, on the other hand, is written like a speech by a man who got his sales talk training on the job and refined it at Toastmasters. He asks if he can tell us what he wants to tell us before he tells us. He tries several communications techniques, including a few duds that work as speeches given over rubber chicken dinners but bog down in print. Still, the voice of an everyman talking plain about sales language, sales skills and sales foibles is valuable. For its simplicity and useful anecdotes, We recommend this book to beginning salespeople, veterans with declining numbers, corporate communicators and entry level PR types.

Excellent

Good hands on primer on how to be successful in sales situations and effective use of all available tools.Highly recommended & should be required reading for all sales professionals -novice to pros