Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)

By Scott A. Neslin

Book Overview

Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0965711412
• ISBN13: 9780965711418
• Release Date: May 2002
• Publisher: Marketing Science Institute
• Length: 98 Pages
• Weight: 0.75 lbs.