Réussissez votre projet d'oenotourisme - 2ème édition [French]

By Yohan Castaing

According to wine producers, one of the most attractive marketing devices available today is without doubt ''oenotourism.'' Unfortunately, implementing a real ''oenotourism'' strategy is a veritable obstacle course for those who are not marketing ''pros''. This work enables the setting up and implementation of a true ''oenotourism'' strategy. It sets down a concise theory of marketing and pragmatism. The book includes concrete examples in addition to theoretical concepts and check lists.

• Format: Paperback
• Language: French
• ISBN: 2100590146
• ISBN13: 9782100590148
• Release Date: October 2024
• Publisher: Dunod
• Length: 240 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.5" x 6.7" x 9.6"