Run: How to Win Local Elections

By Shay Even

You want to win. Here's what actually works.
Twenty-five years. Dozens of campaigns. City councils, mayoral races, a U.S. Congressional campaign. Shay Even has run them, managed them, and cleaned up after the ones that went wrong - and RUN is everything he learned, boiled down to what actually matters.
Local elections are winnable. But only if you understand the specific electoral system you're actually running under - party-list? direct vote? ranked-choice? two-round runoff? - because the tactics that win in one system lose in another, and most campaign advice out there was written for a different country than yours.
RUN gives you the real playbook: a message voters can repeat back to a stranger. A team that holds together under pressure. Money raised without losing your dignity. A press strategy for when there's barely any press left. AI used right, not against you. And a plan for election day - and the morning after, win or lose.
Six real elections from five countries. The exact math behind your "win number." Worksheets you actually fill in, not just read.
This isn't a motivational book. It won't write your platform for you, and it won't promise you a win. What it will do: make sure that when you lose, it isn't because of something you could have learned for free, months in advance.
RUN: because winning starts before you announce.

• Format: Paperback
• Language: English
• ISBN: B0HCJ6PSPN
• ISBN13: 9798189863578
• Release Date: July 2026
• Publisher: Independently Published
• Length: 198 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.5" x 5.0" x 8.0"