Morons Beware... If you had the misfortune of wasting Rob's time on the phone or in person, there's a good chance your story is in this book. You'll either love this book or you will hate it. It was written that way. For those that believe the customer is always right and you should bend over and take it...will hate the book. Those who believe every entrepreneur should run their business on their terms and if a customer doesn't like those...