Rethinking Marketing: The Entrepreneurial Imperative

by Minet Schindehutte, Leyland Pitt, Michael H. Morris, et al.

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. KEY TOPICS: Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. MARKET: For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE The print may appear lighter in some copies due to the print method...

• Format: Paperback
• Language: English
• ISBN: 0132393891
• ISBN13: 9780132393898
• Release Date: January 2008
• Publisher: Pearson
• Length: 384 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"