Rethink Everything You 'Know' About A CRM

By Tommy Clifford

Why do 70% of CRM strategies fail?

It's not a software problem. It's a people problem.

If your sales team treats the CRM like a mandatory chore instead of a competitive advantage, you're watching the
same story play out across thousands of businesses. Billions spent on customer relationship management platforms.
Dismal adoption rates. Shadow spreadsheets. And leaders wondering why their CRM investment isn't driving revenue.

It's time to rethink everything.

In Rethink Everything You 'Know' About A CRM, Tommy Clifford and Wayne Salmans expose the CRM myths that are
quietly killing your business - and lay out a proven framework for making CRM actually work.

What You'll Discover:

Why CRM adoption fails - and the people-first strategy that fixes it
The most common CRM implementation mistakes that waste time, money, and trust
How to align your CRM strategy with real revenue growth - not just data entry
A practical framework for getting your sales team to actually use the CRM
How AI, automation, and data-driven approaches are transforming CRM in 2026 and beyond
Why choosing between Salesforce, HubSpot, or any platform matters less than you think

Who This Book Is For:

Business owners, sales leaders, CRM administrators, and anyone who has ever asked "why isn't our CRM
working?" Whether you're implementing CRM for the first time or rescuing a failed deployment, this practical guide
will change how you think about customer relationship management.

Stop blaming the software. Start fixing the strategy.

Scroll up and click "Buy Now" to rethink your CRM.

• Format: Paperback
• Language: English
• ISBN: B0DQ4N2892
• ISBN13: 9798303242296
• Release Date: December 2024
• Publisher: Independently Published
• Length: 170 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"