Retailing in a Scm-Perspective

"The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 8763001268
• ISBN13: 9788763001267
• Release Date: March 2005
• Publisher: CBS Press
• Length: 264 Pages