Retail Therapy: Making Strategic Relationships Work

by Rob Jones and Dan Murphy

Book Overview

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into...

• Format: Paperback
• Language: English
• ISBN: 1349507865
• ISBN13: 9781349507863
• Release Date: January 2003
• Publisher: Palgrave MacMillan
• Length: 200 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"