Retail Marketing and Branding: A Definitive Guide to Maximizing ROI (Perspectives on Consumer Industries & Retail)

By Dennis Spillecke and Jesko Perrey

Book Overview

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1118489527
• ISBN13: 9781118489529
• Release Date: December 2012
• Publisher: Wiley
• Length: 400 Pages
• Weight: 1.60 lbs.
• Dimensions: 9.2" x 1.1" x 6.2"