Retail Management

by Paul Brittain and Roger Cox

This text provides an introduction to the practical aspects of retailing, with an emphasis on the relationship between retailer and customer, the retail mix, and retail administration. It is designed for those intending to begin a career in retail management, and for retail management and marketing undergraduates and BTEC HNC/D students.

• Format: Paperback
• Language: English
• ISBN: 071211825X
• ISBN13: 9780712118255
• Release Date: August 1993
• Publisher: Trans-Atlantic Publications
• Length: 320 Pages