Retail Business Kit for Dummies [With CDROM]

By Rick Segel

Book Overview

Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace--from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.

In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You'll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to:

Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you

Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies

Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.

• Format: Paperback
• Language: English
• ISBN: 0470293306
• ISBN13: 9780470293300
• Release Date: September 2008
• Publisher: For Dummies
• Length: 416 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.9" x 7.3" x 9.2"

Customer Reviews

If you are looking for help in starting or continuing to run a business...this is the book for you..

This book is filled with practical advice for retail business owners that is truly helpful. I have followed Rick Segel for many years now, and the advice he gives is down to earth, solid business advice from a completely different angle than most authors, his is from actually having owned and worked a retail business. Advertising is something that most business owners I know struggled with and I was really impressed with the advice that Rick gave on what to include in my advertising arsenal. It has helped me to focus on effective advertising that has attracted new customers. I implemented one of Rick's ideas for a one day sale in my shoe store, and it caused me to run $10,000 in sales on that day, without killing my business the next week. I had over thirty people standing in line just waiting to get into my shoe store at 8:00am, it was amazing. I highly recommend this book for anyone whether just starting a business, or if you've been at it for a long time...there is way more stuff in this book than you will probably ever use...it is a must add to your business book collection.

A must read for the beginner

I could hardly put this book down after receiving it. I especially liked the section on writing a business plan. Lots of detail in this book.

Great book for retailing entrepreneurs!

I'm a CPA in Redmond, WA with a heavy retail clientale. (I'm also the author of QuickBooks for Dummies and Quicken for Dummies.)This is a great book for people looking to start successful retail stops. Tons of great ideas. It's also a great book for established retailers looking to improve their profitability.My one gripe with the book is that the tax advice and information is wrong. But your accountant or attorney can and should provide that information to you....P>Steve

All the information I needed!

What can I say about this book? I bought it because I'm thinking about opening my own little gift shop. It's been a dream of mine for a long time, but I've never known where to begin. You know, it's not all fun and games. With all the stuff you have to learn about taxes and legalities, it can be downright intimidating. After reading Retail Business Kit For Dummies I understand a lot more about what it's like to operate a store. It covers everything. I don't feel so intimidated now! Thanks, Rick Segel! I'm still not sure if I'm going to do it, but at least now I can make an informed decision.