Restaurant Newsletters That Pay Off

By Walter Mathews

A restaurateur's guide to writing, designing, and publishing a newsletter. Using 50 actual newsletters as illustrations and examples, this book describes how to create a newsletter or how to turn an existing one into a more effective marketing tool that keeps the restaurant's name in front of its customers: introduces new menus, hours, or services; announces coming events; establishes its uniqueness; generates more media coverage; and keeps customers coming back .

• Format: Hardcover
• Language: English
• ISBN: 0471169129
• ISBN13: 9780471169123
• Release Date: January 1997
• Publisher: John Wiley & Sons Inc
• Length: 187 Pages
• Weight: 1.65 lbs.
• Dimensions: 11.1" x 0.7" x 8.8"